Business Reputation Management

Community Service

From generosity to the local organizations like non-profits will go a very long way in building and establishing reputation of the organization. The community service will include providing the service pro bono and donating money, food or time for the event and fundraiser.

Establish trust

Maintain your word doesn’t matter what in the terms of offering services, paying to vendors while they are due, as well as keeping promises to the customers. This may help to solidify and build the credibility with their customers.

Resolve Errors & Mistakes

Do not make any excuses and place blame on customer if it’s the issue that is fault of yours or company. Irate customer will become your ally if you ever make effort to resolve the errors and mistakes as fast as possible.

Get Technologically Savvy

By demonstrating proficiency in technology will add to reputation of the company and is important to getting perceived as competent or capable business. Software, computers, websites, voicemail, as well as social media web sites should be kept updated.

Business Reputation Management

In business, reputation counts. In world where it is easier to share views with everybody in the world, terrible review, critical blog post or complaint from the former employee can be a first thing that the potential customer sees. Impact on business can be devastating. The social media and web are where the companies spend plenty of money and time to build the brand value. It is also a place where the customers share their feedback and opinions about the experiences with brand. Unfortunately, many customer feedback as well as complaints about products, companies, and services are been ignored or without reply on the social media. It is the missed opportunity. The online management services are best solution to build great reputation online or to regain this in the prompt way.

Why you must use the reputation management services?

Reputation management services online will help businesses and individuals both to:

In order, to make most of the reputation management services, first you have to understand what is said about your business on internet.

To know what people have to say about the company, you require technology that will understand language that is used by the customers to express on the social media. Using the cognitive technology, you may understand unique aspects of the social language, which includes jargon, slang, abbreviations, acronyms, to hear & comprehend intent, preferences, sentiment, and trends to what customers and market, have to say about your company or brand.

Learn how you can convert the social media conversations for business intelligence with Kalhost. Contact us now for free demo!

Importance of the Business Reputation

Reputation of the business is necessary for its survival. Confidence and trust of consumer will have the direct and the profound effect on the company’s bottom line. Currently, importance of the reputation has become more and more apparent, as the companies like Toyota and BP had to cultivate the responses to crises to maintain standing and reputation of the companies to the entire world.

In past, the businesses relied on the word of mouth of their stakeholders to establish, maintain and build the reputations. In the modern age of the social networking, web sites, and methods of the instant communication, businesses should be conscientious of the reputations on constant basis and stay responsive for any crisis that might have impact on the reputation.

If the organization has good reputation in marketplace, the consumers might have preference for a company even though there are the similar businesses offering same products and services for the different prices. Reputation of the organization will enable the company to differentiate the product in very competitive markets, and allow this to have the premium pricing, and will become ultimate factor whether the customer opts to patronize a business over other.

Research also shows, that due to the increased demand for the healthier foods, the organic products, or environmentally friendly food, the companies have started to distinguish the products through the food labeling, as well as are noticing that the consumers are keen to pay the premium rate for the labels that are been considered to have prestigious reputation than the others.

Increase the profitability and establish in a market

Organizations who are looking to build the reputations will do so in many ways to increase the profitability and establish in a market.

Social media sites reputation

Before age of the social media sites like Twitter and Facebook, reputation of the business mainly relied on the word-of-mouth and cultivated campaigns by the public relations or marketing firms. Maintaining reputation of the company through the social media takes a little time and needs educating stakeholders within organization, and making them totally aware of the company’s internal values as well as key messages that have to get conveyed and creating the united and consistent voice. Businesses will establish reputation of the company by:

Ten main components of the organizational reputation

American study indicates that there are 10 main components of the organizational reputation that is used in the reputation measurement systems:

Some additional components were also found in some systems studied and these included value, presence, differentiation, as well as communication quality.


Reputation of the business depends on many factors, including in ensuring that business delivers on the promises to customers as well as vendors. Staying transparent, responsive and trustworthy are necessary to survival of company. Whereas considered as intangible asset, and maintaining positive reputation is also fundamental to profitability, existence and relevance of business. Negative word-of-mouth, and lack of response for crisis or lack of the transparency will fast decimate reputation of the company, thus it is necessary that the business owners stay steadfast in maintaining the goodwill to the stakeholders.


Where as intangible concept, having the good reputation will benefit the business in many ways including: support for the organization in crisis and controversy; consumer preference; and future value of the organization in marketplace.

© 2020 Kalhost Web Hosting. All rights reserved.